Gen Z: 5 Common Questions Answered

Gen Z: 5 Common Questions Answered

Gen Z: 5 Common Questions Answered

Millennials are being officially ousted as the new kids on the block. By 2020, Generation Z (Gen Z) will make up 20% of the total workforce and here’s what you need to know about them.

Who is Gen Z?

Gen Z is essentially anyone that’s younger than a millennial. Gen Z consumers range from 2 to 19 years old, however, marketers tend to target the range 11 to 16 years of age.

Ad Age also notes that “Gen Z is the most diverse and multicultural of any generation in the U.S.—55% are Caucasian, 24% are Hispanic, 14% are African-American, and 4% are Asian.”

What Are Gen Z’s Workforce Expectations?

A research study conducted by Robert Half found these key takeaways about the workplace expectations of Gen Z:

  • 77% of Gen Z-ers expect to work harder than previous generations
  • $46,799 is the mean salary expectation for their first job after college
  • 5 years after college 20% of Gen Z-ers would like to be entrepreneurs, 24% would like to be working their way up the corporate ladder, and 32% would like to be managing employees
  • Gen Z expects to work for an average of four organizations throughout their careers

What Does Gen Z Care About?

According to research from Monster, Gen Z respondents are driven by money and ambition.

However, Robert Half reports that “30% would take a 10-20% pay cut to work for a company with a mission they deeply care about.”

It is also reported that these are the top 7 priorities of Gen Z when it comes to job searching:

  1. Growth opportunities
  2. Generous pay
  3. Making a positive impact
  4. Job security
  5. Healthcare benefits
  6. Flexible hours
  7. Manager to learn from

There are some definite comparable trends between Millennials and Gen Z when it comes to what they care about.

How Does Gen Z Differ From Millennials?

Gen Z and Millennials have a significant number of similarities but they also differ in ways.

Here are some of the similarities found from a Randstad study:

  • They both prefer working in a corporate office as opposed to a co-working space or home office
  • They both prefer in person communication with co-workers
  • They both believe good communication is the most important quality in a leader

Here are some the differences between Millennials and Gen Z:

  • Gen Z puts more focus on their personal connections and those of their parents than their Millennial counterparts do (Adecco)
  • Gen Z puts more weight on the influence of their parents on their career than Millennials do (Adecco)
  • Gen Z-ers are digital natives while Millennials had to adapt and embraced the technology (Ray Jenkins)
  • Millennials are more financially-conscious than Gen Z (Huffington Post)

How Can I Recruit Gen Z?

It is clear from the above research that it’s going to take more than free food and bean bags to attract Gen Z top talent. Gen Z-ers are looking for organizations that will train and develop them, for organizations that are making a difference in the world, and will pay them competitively.

Here are a few tips from ERC, on becoming a more desirable organization to Gen Z:

  • Offer a strong and dynamic internship program—engage them early in their careers
  • Develop more flexible benefit plans that address their life needs now—student loan subsidies versus retirement packages
  • Create career path options within the organization—don’t lock them into a department or function for development and career growth
  • Make a commitment to community and philanthropic causes—allow them to organize and spearhead projects that get the organization involved in “giving back”
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  • Liz Maier-Liu

    Liz Maier-Liu specializes in writing high-quality, engaging copy across all channels, including email, web, blogs, print, and social media. She is passionate about helping ERC build long-lasting relationships with clients and members through storytelling and delightful copy that calls them to action.Since 2019, Liz has supported ERC’s marketing team. She currently manages ERC’s email marketing campaigns, social media accounts, marketing automation, and websites. Liz also executes content strategies that drive engagement, leads, and customer retention.