Thanks to Crain Content Studio – Cleveland, ERC president Kelly Keefe participated in this cool Tech Matters piece about the newest generation in the workforce — Gen Z. Read on to find out what matters to this group of young professionals and what your organization can do to embrace a multigenerational culture.
Liz Maier-Liu specializes in writing high-quality, engaging copy across all channels, including email, web, blogs, print, and social media. She is passionate about helping ERC build long-lasting relationships with clients and members through storytelling and delightful copy that calls them to action.Since 2019, Liz has supported ERC’s marketing team. She currently manages ERC’s email marketing campaigns, social media accounts, marketing automation, and websites. Liz also executes content strategies that drive engagement, leads, and customer retention.
