ERC Welcomes Two New Team Members

ERC Welcomes Two New Team Members


Highland Heights, OH – ERC, the trusted 103-year-old organization that helps leaders build great workplaces through thought leadership, comprehensive data, and HR solutions is pleased to announce that John Anitas and Caroline Reed have recently joined the company.

John Anitas, Creative Marketing Associate

The ERC Marketing Team welcomes John Anitas as our new Creative Marketing Associate. John brings his expertise in contemporary print and digital design, brand development, and website design to the company.

In his role, John visually communicates the value of our products and services and supports key stakeholders with the design, production, and maintenance of print and digital ads, social media creative, handouts, slide decks, and supplemental materials.

John previously worked as a freelance graphic designer for multiple clients and interned for the School of Business at Baldwin Wallace University.

“We’re ecstatic to welcome John on board! He holds both creative and technical skills – a rare combination. John’s unique skill set will no doubt elevate our brand and contribute to the success of our marketing initiatives,” said Liz Maier-Liu, Manager of Content Marketing.

Caroline Reed, Sales and Client Service Support Associate

As ERC continues to have record-breaking sales growth, the team has hired Caroline Reed to support both our Growth and Professional Development teams.

With over five years of customer service and sales experience, Caroline works cross-departmentally as our Sales and Client Service Support Associate. She ensures a seamless sales process and successful delivery of services. She also assists with assessment administration, database management, and recordkeeping.

“Caroline is an exceptional addition to our team! She plays a critical role in cultivating positive relationships with members and clients and assisting with the inner workings of ERC,” said Sam Clyde, Director of Business Development.

About ERC

For over 100 years, ERC has been a trusted resource for organizations in Northeast Ohio and around the country. We help leaders build great workplaces through thought leadership, comprehensive data, and HR solutions that include membership, training and professional development, consultative services, and more.

Committed to our region’s success, ERC founded the NorthCoast 99 annual awards program and event, which honors 99 great Northeast Ohio workplaces for top talent. ERC also sponsors the ERChealth insurance program for Ohio employers.


  • Liz Maier-Liu

    Liz Maier-Liu specializes in writing high-quality, engaging copy across all channels, including email, web, blogs, print, and social media. She is passionate about helping ERC build long-lasting relationships with clients and members through storytelling and delightful copy that calls them to action.Since 2019, Liz has supported ERC’s marketing team. She currently manages ERC’s email marketing campaigns, social media accounts, marketing automation, and websites. Liz also executes content strategies that drive engagement, leads, and customer retention.