ERC Has Launched a New Website

ERC Has Launched a New Website

New Website Launch 800 x 450-1

HIGHLAND HEIGHTS, Ohio (Dec. 6, 2022) – ERC, the trusted 102-year-old organization that helps leaders build great workplaces through thought leadership, comprehensive data, and HR solutions, is pleased to announce the launch of a new, enhanced website. 

“We’re thrilled to have a clean, easy-to-navigate website that fully showcases our range of services that help build great workplaces!” said ERC President Kelly Keefe. “This project has been a huge lift for our team. It is incredible to see it come together so beautifully.”

While the website address will remain the same, users can expect a more streamlined and intuitive experience when perusing the website.  

“Our goal from the start of this project was to restructure and reorganize information so visitors’ needs are quickly and easily met,” said Sam Clyde, ERC’s Director of Business Development who oversees marketing. “We’re confident our new website will do all that and more.”


The new website features an attractive visual design as well as enhanced visibility of ERC’s most popular blog posts, professional development offerings, assessments, and membership packages. While the website navigation has changed, the online Member portal will remain accessible in the same location.

“We know well-structured information impacts all facets of our marketing and business efforts. Our hope is the website redesign improves the user experience and allows us to better serve our client base and reach new audiences,” said Clyde.

ERC invites users to explore the new website at any time.

About ERC

For over 100 years, ERC has been a trusted resource for organizations in Northeast Ohio and around the country. We help leaders build great workplaces through thought leadership, comprehensive data, and HR solutions that include membership, training and professional development, consultative services, and more.

Committed to our region’s success, ERC founded the NorthCoast 99 annual awards program and event, which honors 99 great Northeast Ohio workplaces for top talent. ERC also sponsors the ERChealth insurance program for Ohio employers.


  • Liz Maier-Liu

    Liz Maier-Liu specializes in writing high-quality, engaging copy across all channels, including email, web, blogs, print, and social media. She is passionate about helping ERC build long-lasting relationships with clients and members through storytelling and delightful copy that calls them to action.Since 2019, Liz has supported ERC’s marketing team. She currently manages ERC’s email marketing campaigns, social media accounts, marketing automation, and websites. Liz also executes content strategies that drive engagement, leads, and customer retention.