Compensation Data for a Marketing Specialist in Ohio
Compensation data breakouts:
- Location (example: Cleveland, Akron, Ohio, National)
- Company Size (number of full-time employees)
- Industry (industry-specific or all industries)
- Years of Experience
- Education
Data included in each report:
- Base Compensation (Salary or Wage)
- Total Compensation
- Bonus
- Long-term Incentives
- Job Description
- Competencies/Skills
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Job Description
Overview
- Encourages sales and creates goodwill for firm’s products or services among customers or prospects, and supports a broad range of marketing activities.
- Calls on existing or potential customers.
- Participates in sales meetings.
- This is a professional level non-supervisory position.
Typical Functions
- Keeps informed of changes that might affect product sales or services.
- Makes forecasts on anticipated market sales.
- Submits reports of sales activity and maintains records.
- Supports advertising programs and communication programs designed to promote products or services.
- Plans own work schedules within limits assigned.
- Works closely with company personnel to ensure prompt service to customers.
- Keeps informed on company contract procedures and product prices.
- May prepare displays, tour territories, make speeches at dealers’ conventions, and call on individual merchants to advise on ways and means for increasing sales.
- May demonstrate products representing technological advances in industry.
Similar Positions
There are several positions that share similar responsibilities to a Marketing Specialist, including:
- Marketing Coordinator
- Marketing Associate
- Digital Marketing Specialist
- Social Media Specialist
- Content Marketing Specialist
- Brand Marketing Specialist
- Marketing Communications Specialist
Experience and Education
To become a Marketing Specialist, individuals typically need a combination of education and practical experience. Most Marketing Specialists hold a bachelor’s degree in marketing, business, or a related field. Relevant coursework in marketing principles, consumer behavior, market research, and digital marketing is valuable.
Practical experience can be gained through internships, entry-level marketing positions, or project-based work. Marketing Specialists should have a solid understanding of marketing strategies, market segmentation, campaign development, and marketing analytics. Proficiency in digital marketing tools, social media platforms, and marketing automation software is often required.
Excellent communication and interpersonal skills, creative thinking, attention to detail, and the ability to analyze and interpret marketing data are essential. Keeping up with industry trends, being adaptable to new technologies and marketing channels, and having a passion for continuous learning are also important for success in this role.
Competencies and Skills
- Market research
- Digital marketing
- Content creation
- Marketing analytics
- Creative thinking
- Branding and positioning
- Communication and collaboration
- Project management
FAQ
The classification of a Marketing Specialist as an entry-level position can vary depending on the organization and industry. In some cases, a Marketing Specialist role may be considered an entry-level position, particularly for individuals who are new to the field of marketing or have limited professional experience. It can serve as a starting point for individuals to gain hands-on experience and develop a foundation in marketing skills.
However, in other organizations or industries, a Marketing Specialist role may require a certain level of experience or expertise, making it a mid-level or even senior-level position. The specific job requirements and responsibilities associated with the Marketing Specialist role should be considered to determine whether it is considered entry-level or requires a higher level of experience and expertise.
Through frequent polls and surveys, ERC offers a comprehensive collection of recent, reliable data covering workplace practices, employee compensation, benefits, wages, and salaries from local, regional, and national samples.
While “free” compensation data can be found on the web, here’s why you should be cautious:
- Validity — Often “free” salary data is collected from anyone willing to participate or share information. This means you don’t have a good sense of how big the sample size is, the geography of the data, or the type or size of organizations from which the data is being collected.
- Recency — ERC’s survey data relies on regular and consistent participation to ensure that the data is recent, while “free” pay data sources may provide data that is many years old.
