Compensation Data for a Marketing Director in Ohio
Compensation data breakouts:
- Location (example: Cleveland, Akron, Ohio, National)
- Company Size (number of full-time employees)
- Industry (industry-specific or all industries)
- Years of Experience
- Education
Data included in each report:
- Base Compensation (Salary or Wage)
- Total Compensation
- Bonus
- Long-term Incentives
- Job Description
- Competencies/Skills
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Job Description
Overview
- Directs, develops, implements, and facilitates marketing strategies, activities, and policies for an organization.
- Administers economic and commercial surveys to identify potential markets for products and services.
- Initiates market research studies and analyzes findings in order to discover which market segments would buy the organization’s products or services and how to best present those products and services to the selected target market.
- Analyzes trends, and keeps current on activity of competitors.
Typical Functions
- Develops and administers marketing database that includes prospect and client information.
- Identifies new markets.
- Develops pricing strategies, balancing firm objectives and customer satisfaction.
- Provides marketing advice to organizational units.
- Forecasts anticipated market sales.
- Develops and implements methods and procedures for monitoring work activities, such as preparation of records of expenditures, progress reports, etc., in order to keep top management informed.
- Submits reports of sales activity and maintains records.
- Promotes satisfactory customer relations.
Similar Positions
There are several positions that share similar responsibilities to a Marketing Director, including:
- Chief Marketing Officer (CMO)
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Product Marketing Manager
- Marketing Communications Manager
- Demand Generation Manager
- Marketing Operations Manager
Experience and Education
A Marketing Director typically requires a combination of education and experience in the field of marketing. They should have a bachelor’s degree in marketing, business administration, or a related field, although a master’s degree can be beneficial for higher-level positions.
Extensive practical experience in marketing is essential, gained through progressively responsible roles such as Marketing Manager or Senior Marketing Manager. Marketing Directors should possess a deep understanding of marketing principles, strategies, and tactics across various channels, including digital marketing, branding, advertising, and market research. They should have a proven track record of developing and implementing successful marketing campaigns, managing budgets, analyzing market trends, and driving business growth.
Strong leadership, strategic thinking, communication, and analytical skills are critical for effectively leading marketing teams, collaborating with cross-functional stakeholders, and achieving marketing objectives. Continuous learning and staying updated with emerging marketing trends and technologies is also important in this dynamic field.
Competencies and Skills
- Strategic thinking
- Leadership
- Marketing strategy and planning
- Brand management
- Digital marketing
- Market research and analysis
- Budget management
- Data analysis and interpretation
- Communication and presentation
- Team management and collaboration
- Market trend awareness
FAQ
The main difference between a Marketing Director and a Marketing Manager lies in the level of responsibility and scope of their roles. A Marketing Manager typically focuses on the implementation and execution of marketing initiatives and campaigns. They work closely with the Marketing Director to develop strategies and plans, manage day-to-day marketing activities, coordinate with various teams, and analyze campaign performance.
On the other hand, a Marketing Director holds a more senior-level position and is responsible for the overall strategic direction of the marketing function. They develop marketing strategies, set goals, manage budgets, oversee brand positioning, drive business growth, and collaborate with top-level management. Marketing Directors have a broader impact on shaping the organization’s marketing vision, driving innovation, and leading the marketing team towards achieving long-term objectives. They are also more involved in high-level decision-making, stakeholder management, and guiding the organization’s marketing strategy.
Through frequent polls and surveys, ERC offers a comprehensive collection of recent, reliable data covering workplace practices, employee compensation, benefits, wages, and salaries from local, regional, and national samples.
While “free” compensation data can be found on the web, here’s why you should be cautious:
- Validity — Often “free” salary data is collected from anyone willing to participate or share information. This means you don’t have a good sense of how big the sample size is, the geography of the data, or the type or size of organizations from which the data is being collected.
- Recency — ERC’s survey data relies on regular and consistent participation to ensure that the data is recent, while “free” pay data sources may provide data that is many years old.
