Help your salespeople sell the way each customer wants to buy
Every salesperson has a natural style, and it works well with the customers who happen to share it. The fast, big-picture rep clicks instantly with a fast, big-picture buyer. Put that same rep in front of a careful, detail-driven customer who wants the data before the relationship, and the conversation stalls. The rep is not doing anything wrong. They are just selling the way they like to buy, to someone who buys differently.
Everything DiSC® Sales fixes that mismatch. It is Wiley’s sales-specific assessment and training experience, built on the DiSC® model, and we deliver it as live, facilitated training. Your salespeople learn their own selling style, learn to read a customer’s buying style, and learn to adapt in the moment so more conversations move forward.
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Who Everything DiSC® Sales Is For
Sales teams that want to connect with a wider range of customers, not just the ones who match their natural style.
Newer salespeople building the read-the-customer instinct that usually takes years to develop.
Experienced reps who do well but lose certain types of buyers and cannot quite name why.
Sales managers who want a shared language for coaching their team on how they sell, not just what they sell.
What’s Included in Everything DiSC® Sales
The assessment
A short online assessment, roughly 15 to 20 minutes, using adaptive questions. It measures the salesperson’s DiSC® style, their sales priorities, and their selling strengths and challenges.
Facilitated Training
This is where reading and adapting to customers becomes a repeatable skill. Our facilitators lead participants through understanding their selling style, recognizing customer styles, and practicing how to adapt, including hands-on work with the Customer Interaction Maps. Sessions can run as a half-day workshop or across shorter sessions, onsite or virtually.
Personalized profile
A detailed, personalized profile report built around the participant’s own style. It covers:
- Their selling style and the sales priorities that come naturally to them.
- Their strengths and challenges as a salesperson, named specifically.
- How each DiSC® style approaches buying, so reps know what different customers are looking for.
- How to recognize a customer’s style from observable behavior, and how to adapt the approach to fit.
Ongoing Tools
Participants get access to MyEverythingDiSC®, Wiley’s online portal, where they can generate Customer Interaction Maps for real customers and keep applying what they learned in the field.
Customer Interaction Maps
One of the most practical tools in the program. Customer Interaction Maps let a salesperson compare their own selling style against a specific real customer’s buying style, side by side, and get concrete guidance on how to adjust for that exact person before an important conversation or meeting.
Frequently Asked Questions
No. Everything DiSC Sales is about understanding the customer. Reps learn to read each customer’s buying style and adapt to it, which builds trust and moves conversations forward without relying on scripts or pressure tactics.
It shares the DiSC foundation with Workplace, Management, Agile EQ, and Productive Conflict, but it is written specifically for selling. The whole profile and training are about customer styles and adapting your sales approach to them.
They are a tool that compares a salesperson’s selling style to a specific real customer’s buying style and gives concrete guidance on how to adapt for that person. Reps can generate them for actual customers before important meetings.
The assessment takes about 15 to 20 minutes. The facilitated training can run as a half-day workshop or be split into shorter sessions. We will recommend a structure based on your team.
Yes. We can deliver Everything DiSC Sales both onsite and as live virtual training.
